Step 1. Developing an internal communication strategy

The Factual Level contains statements
     which are matter of fact like data and
     facts, which are part of the news.

In the self-revealing or self-disclosure
     the speaker - conscious or not intended
    - tells something about himself,
     his motives, values, emotions etc.

In the Relationship-layer is expressed
     resp. received, how the sender gets
     along with the receiver and what they
     think of them.

The Appeal contains the desire, advice,
     instruction and effects that the speaker
     is seeking.