What?Communicate your project activities/results to the public, stakeholder that are not part of your
organisation/team such as: end-users (e.g. consumers), investors, regulators (e.g.political authorities),
replicators, non-governmental organisations, community, etc.
How?Needs to be stakeholder-specific since different stakeholders do have different levels of knowledge,
expectations and interests
Why?Giving your project visibility Increasing the project’s impact