Storytelling - how to perform external communication
Storytelling…
is the recital of an event or a series of events which can be either true or fictitious
Method of external communication to create a more vivid message which the reader can relate to, get involved and
feel empathy with the topic
Especially effective tool for cultures that have a rich oral tradition
Examples: The story of
Especially effective tool for cultures that have a rich oral tradition
a little girl and her daily life that was changed by an CCA measure
a women’s self-help group that changed their way of agriculture, adapting it to an CC adapted agroforest system.