Climate Change mitigationLifestyle For Environment (LiFE)
At the 2021 UN Climate Change Conference (UNFCCC COP26), India announced Mission LiFE, to bring individual behaviour at the forefront of the global climate action narrative.
LiFE envisions replacing the prevalent ‘use-and-dispose’ economy—governed by mindless and destructive consumption—with a circular economy, which would be defined by mindful and deliberate utilization. The Mission intends to nudge individuals to undertake simple acts in their daily lives that can contribute significantly to climate change when embraced across the world.
The Mission plans to create and nurture a global network of individuals, namely ‘Pro-Planet People’ (P3), who will have a shared commitment to adopt and promote environmentally friendly lifestyles.
Approach of Life Campaign
